Curated | Where Ecommerce Meets the Passion Economy
Curated | Guided By Experts
The shift to ecommerce has been a natural progression for companies that sell everyday, approachable items like clothing and beauty products. But brands that sell pricey, technical and often highly variable products like skis, golf clubs and camping gear have historically struggled to make the online transition, as consumers tend to prefer in-person consultation at physical stores.
However, the best product for individual consumers might not be available at brick-and-mortar stores, and the sales associates might not necessarily be the best qualified to recommend the right gear.
Enter Curated. The company has developed a three-sided marketplace to replicate the valuable in-store experiences people want — and need — when purchasing high-consideration items. Curated works with a team of experts across various specialties who connect directly with consumers, then make recommendations for products from brands on the platform based on the individual’s skill level, goals and budget.
The company, which just raised $39 million in Series B funding led by Greylock, is currently focused on sports and outdoor gear, but plans to ultimately expand into everything from cameras and cars.
“We want Curated to be the place where you buy everything that matters,” says CEO and co-founder Eddie Vivas.
In the latest episode of Greymatter, Vivas sat down with Greylock general partner and Curated board member David Thacker to discuss the company’s long-brewing formation; the technical challenge of building a three-sided marketplace that is driven by humans — not chatbots; how Covid has accelerated business; and the company’s bold ambitions for the future. (Greymatter)
New episodes every week. Soundcloud | iTunes | Spotify | Google | Stitcher
Ecommerce Meets the Passion Economy: Greylock’s Investment in Curated
Greylock led the Series B investment in Curated, an ecommerce platform where consumers shop with the help of free, unbiased advice from an expert. David Thacker has joined Curated’s board of directors. (Fortune, Blog)
Splitwise raises $20M Series A to help everyone in the world divvy expenses
Splitwise, a consumer fintech software that helps users split expenses, announced that it has closed a $20 million Series A. (TechCrunch)
Designing for Buying: How to Break Through the Ceiling in Product-Led Growth
Companies can achieve greater success if they understand the limits of organic end-user self-service as an initial lead generation and community goodwill strategy, rather than a silver bullet. In this blog, Greylock general partner Sarah Guo explores how product-led companies can break through this ceiling, and drive scalable growth. (Blog)
Greylock-backed companies are looking for amazing talent.
Check out our jobs page for all the available roles. Our core talent team is always looking to connect with engineers, product managers, and designers who are thinking about exploring early stage start-up as a next move in their career.
We wanted to highlight a few companies looking for exceptional workers in the future of real estate and home purchasing.
